Our Story

Born from the Curl Community

We started TRYBE because we believed everyone with textured hair deserves products that actually work — formulas rooted in science, inspired by nature, and built for real curl routines.

TRYBE Haircare founding story
The Beginning

Where It All Started

TRYBE was born in 2022 from a simple frustration: textured hair products that weighed curls down, left buildup behind, or just didn't deliver. We knew there had to be a better way.

Our founding team — a mix of cosmetic chemists, curl enthusiasts, and beauty industry veterans — spent over 18 months developing formulas that start at the scalp. Because healthy hair doesn't begin at the ends; it begins at the root.

Today, TRYBE serves thousands of customers across the US and beyond, with a product line built on low-molecular weight technology, natural botanicals, and a deep respect for every curl pattern from 2A to 4C.

What Drives Us

Our Core Values

Innovation

We use low-molecular weight technology and cutting-edge formulation science to create products that actually penetrate the hair shaft, not just sit on top.

Natural

Botanical extracts, plant-based proteins, and natural oils form the backbone of every TRYBE formula. We believe nature provides the best ingredients for textured hair.

Community

TRYBE isn't just a brand — it's a community. Every product is developed with feedback from real people with real curls, coils, and waves. Your voice shapes what we make.

Sustainability

From recyclable packaging to responsibly sourced ingredients, we're committed to reducing our environmental footprint while delivering salon-quality results.

Our Ingredients Promise

What We Use

  • Plant-Based Proteins
  • Natural Oils & Butters
  • Botanical Extracts
  • Vitamin Complexes
  • Gentle Surfactants

What We'll Never Use

  • Sulfates (SLS/SLES)
  • Parabens
  • Silicones
  • Mineral Oil
  • Artificial Dyes
  • Formaldehyde
“I created TRYBE because I was tired of products that promised the world but left my curls flat and my scalp dry. We deserve better — and now we have it.”

Craig Michaud

Founder & CEO, TRYBE Haircare

Craig's journey began with a notebook full of DIY hair recipes and a conviction that the haircare industry was failing textured hair. After years in cosmetic chemistry and product development, Craig launched TRYBE to bridge the gap between salon-quality science and natural ingredients.

Today, Craig leads a team of formulators, curl experts, and community advocates who share a single mission: making scalp-first haircare accessible to everyone, regardless of curl pattern or hair type.

Craig Michaud, Founder of TRYBE Haircare